Business Model

Business Model

A business model is what enables a business to meet customer needs and meet business objectives. The best models are tailored to the customer’s needs and to the industry. Developing an innovative business model means knowing your competitors. The goal is to offer more value to the customer than your competitors. While a strong business…

Target Audience (Important)

Target Audience (Important)

A Target Audience refers to the group of consumers who are interested in your product or service. While most products and services have an obvious sphere of influence, there are several factors that need to be taken into consideration to ensure a successful marketing campaign. The better you know your audience, the more successful your…

Competitive Markets?

Competitive Markets?

How to Define for Your Business! Whether you are a small startup or a major corporation, your business is likely to be in a competitive market. The best way to compete is to offer a product that is unique from the others. This means that your business needs to do a lot of research and…

Logo Creation

Logo Creation

There are many different ways to start creating a logo, but one of the most common is to use a pen and paper to brainstorm ideas. Using a sketch pad or whiteboard, you can try combining letters, cutting parts of letters, or overlapping words to come up with a variety of logo designs. A free…

Importance of Company Culture

Importance of Company Culture

Creating a good company culture is one of the hardest things to do. This is because culture is the sum total of an organization’s prevailing habits and values. It influences the company’s ability to innovate and succeed. A good corporate culture will create an inclusive environment, reduce employee turnover and motivate employees to contribute to…

Teamwork (productivity)

Teamwork (productivity)

Teamwork increases productivity and solves problems more efficiently.  With teamwork new ideas can flourish and goals are reached faster. Without teamwork, individual performance is limited by individual knowledge and skill sets.  Furthermore, teamwork encourages employee motivation and creates a healthy work environment. In fact, research has shown that people spend more time with their coworkers…

Brand Imagery

Brand Imagery

While branding has been an integral part of our lives for decades, the use of imagery is particularly important in today’s digital world. According to one estimate, people will see 6,000 to 10,000 ads daily by 2020, and the average person spends two hours a day on social media.  This means that brand imagery is…

Social Media

Social Media

Social Media Marketing Until recently, most brands and marketers focused on gathering fans of their products and services on social media. But it turns out that a hundred passionate fans of a brand are far more powerful than a thousand “fans” of a company’s products or services. Moreover, gaining attention through freebies is hardly useful….