Social media can be a powerful tool for marketing your business. However, it is vital to know how to make the most of it. The following are some tips to help you maximize your social media presence. First, know your audience. It is important to know who your audience is, and what their interests are….
A Target Audience refers to the group of consumers who are interested in your product or service. While most products and services have an obvious sphere of influence, there are several factors that need to be taken into consideration to ensure a successful marketing campaign. The better you know your audience, the more successful your…
Competitive Advantage a company can tie costs to design decisions in a holistic manner. This translates to higher profitability and happier customers. A Design to Cost approach also improves the precision of an estimate and reduces the time and effort needed to find the best design solution. The Design is particularly relevant for manufacturers, who…
Creating a good company culture is one of the hardest things to do. This is because culture is the sum total of an organization’s prevailing habits and values. It influences the company’s ability to innovate and succeed. A good corporate culture will create an inclusive environment, reduce employee turnover and motivate employees to contribute to…
UX design has become an important part of the success of a brand! A great interface can engage the user and provide them with valuable information. It can also drive natural traffic which boosts conversion rates and builds a brand name. An experienced Ul/UX designer will make sure that a website is fun to use…
Social Media Marketing Until recently, most brands and marketers focused on gathering fans of their products and services on social media. But it turns out that a hundred passionate fans of a brand are far more powerful than a thousand “fans” of a company’s products or services. Moreover, gaining attention through freebies is hardly useful….
What Does it Take to Succeed? The road to success is difficult and very few ever reach it. Why Start Branding Marketing is outdated and simply doesn’t work anymore, branding is hip, new and people that actually buy things they care about use this methodology (often) without noticing it. Ok, so here’s 3 reasons why!…
Business Branding Why Start Branding? Marketing is outdated and simply doesn’t work anymore, branding is hip, new and people that actually buy things they care about use this methodology (often) without noticing it. Ok, so here’s 2 reasons why! Have scheduled email marketing campaigns fire off without you lifting a finger. Save time with our…
Personal branding for success Why Start Branding Branding is hip, new and people that actually care about what they do in life use this methodology every day. Think about how many people you meet then look them up on social media. This is brand identity at work. If you have control of your online presence,…