Target Audience (Important)

Target Audience (Important)

A Target Audience refers to the group of consumers who are interested in your product or service. While most products and services have an obvious sphere of influence, there are several factors that need to be taken into consideration to ensure a successful marketing campaign. The better you know your audience, the more successful your…

Importance of Company Culture

Importance of Company Culture

Creating a good company culture is one of the hardest things to do. This is because culture is the sum total of an organization’s prevailing habits and values. It influences the company’s ability to innovate and succeed. A good corporate culture will create an inclusive environment, reduce employee turnover and motivate employees to contribute to…

Social Media

Social Media

Social Media Marketing Until recently, most brands and marketers focused on gathering fans of their products and services on social media. But it turns out that a hundred passionate fans of a brand are far more powerful than a thousand “fans” of a company’s products or services. Moreover, gaining attention through freebies is hardly useful….

Brand Manager

Brand Manager

What Does it Take to Succeed? The road to success is difficult and very few ever reach it. Why Start Branding Marketing is outdated and simply doesn’t work anymore, branding is hip, new and people that actually buy things they care about use this methodology (often) without noticing it. Ok, so here’s 3 reasons why!…

Business Branding

Business Branding

Business Branding Why Start Branding? Marketing is outdated and simply doesn’t work anymore, branding is hip, new and people that actually buy things they care about use this methodology (often) without noticing it. Ok, so here’s 2 reasons why! Have scheduled email marketing campaigns fire off without you lifting a finger. Save time with our…

Personal Branding

Personal Branding

Personal branding for success Why Start Branding Branding is hip, new and people that actually care about what they do in life use this methodology every day. Think about how many people you meet then look them up on social media. This is brand identity at work. If you have control of your online presence,…