Competitive Advantage
a company can tie costs to design decisions in a holistic manner. This translates to higher profitability and happier customers. A Design to Cost approach also improves the precision of an estimate and reduces the time and effort needed to find the best design solution.
The Design is particularly relevant for manufacturers, who have historically relied on ad hoc strategies for cost management. Investing in a modern Design to Cost strategy will allow a manufacturer to better understand their costs and how they can be optimized to create a competitive advantage. The cost of a logo is a function of the design, the materials and manufacturing process, and even the manufacturability of the design.
Getting a logo right the first time is not always easy. A reputable designer will make it as easy as possible for a client to understand how the design will work and how to make the best use of it. Design engineers can also help by making sure the design meets the needs of the company and the market.
It is possible to design a logo that is cheap, but the quality of the logo is questionable. A good design will not only be easy to understand but will also introduce a company to the world. In this sense, a logo is like a large target with a single arrow.
A Design to Cost is not only about tying costs to design decisions, it also integrates simulation-driven cost analysis at the design phase. The use of a design to cost model also allows a company to rationalize the cost of product design and manufacture, improving the precision of an estimate.
While it’s true that a design to cost approach allows a company to better understand their costs and how to optimize them to create a competitive advantage, it’s also true that a successful Design to Cost strategy requires an organizational commitment to the process. Bringing cost management to the design stage requires learning a few new jargons and using innovative tools to analyze and compare costs.
The design to cost model also allows a manufacturer to understand what they’re paying for, reducing waste and helping them improve efficiency. For instance, if a client wants to add a manual assembly to a part, the cost to do so will be huge. A good Design to Cost model will allow a manufacturer to determine if a design is too expensive for the market.
The most important part of a Design to Cost model is that it aligns organizational thinking about cost management, customer needs, and marketplace pricing. In the past, there were often organizational silos between design and manufacturing, resulting in poor cost and functionality alignment. In an effective Design to Cost model, designers, engineers, and management can better align their cost and functionality needs and maximize their organizational efficiencies.
A Design to Cost model is the best way to tie a company’s cost to its design decisions, reducing waste and improving the precision of an estimate. In addition to the design to cost model, a manufacturer may also want to consider using a human-centered design approach to discover how their business functions from a design standpoint.