While branding has been an integral part of our lives for decades, the use of imagery is particularly important in today’s digital world. According to one estimate, people will see 6,000 to 10,000 ads daily by 2020, and the average person spends two hours a day on social media.
This means that brand imagery is crucial for successful marketing.
So how can you use imagery to improve your marketing efforts?
There are a few simple steps you can take to improve your brand images.
First, make sure you have optimized your images for SEO. By doing so, your images will show up in search results for images and web pages. While most people tend to overlook file names, it is actually a critical part of search engine indexing. So, don’t ignore this step. Here are some tips for making the most of your images:
Make use of visuals when creating content for the web. The best way to make text-centric content digestible is to use imagery. Images convey compelling messages without the use of words. Although not all visual marketing is equally powerful, you should keep this in mind.
Don’t expect dramatic changes by simply adding stock photos.
Instead, invest in creating unique visual content. Keep in mind that visual trends come and go in a flash. This means you shouldn’t expect to see dramatic changes by adding stock images.
Before deciding on a specific type of imagery for your business, think about the target audience.
You know your audience, and you should choose a style that matches the interests of your audience. Think of car manufacturers as good examples of how they use imagery to speak to different types of audiences. It is vital to remember that the imagery you use for your content is a reflection of your brand’s values and goals.
Regardless of your audience, you must use it consistently to achieve brand association.